Barcelona, the city that never sleeps, has once again set a new record high for its sponsorship revenue in terms of spending on sports and entertainment. The city's football club FC Barcelona has reported a rise in sponsorships of over 12%, with their main sponsor, Coca-Cola, being the largest contributor.
The increase is mainly due to the success of the team's recent Champions League victory, which was won against Manchester United. The team's manager, Lionel Messi, also received a significant boost in his contract renewal, making him the highest-paid player in world soccer history at $45 million per year.
The city's other sponsors have also seen a rise in their revenue, including the likes of Real Madrid, Juventus, and PSG. These teams have been consistently successful in Europe and around the world, leading to a strong return on investment for their sponsors.
The impact of these increases is evident in the city's overall economy, as tourism and hospitality industries benefit from increased business. The city's reputation as a top destination for sports fans and celebrities has only grown stronger, as more people flock to Barcelona to experience the city's rich culture and history.
Overall, the rise in sponsorship revenue is a testament to Barcelona's continued success and growth as a footballing powerhouse. It is likely to continue as the city continues to grow and evolve, with the potential for even greater financial rewards in the future.